Since 2019, Moonshot has worked in partnership with the University of Notre Dame, IREX and GeoPoll to advance media literacy amongst new digital arrivals for the USAID Mission in Indonesia.

In the first two years of the project, Moonshot monitored the disinformation environment in Indonesia, developed a database of key disinformation narratives and analyzed the audiences consuming disinformation. Moonshot then designed and deployed digital campaigns to reach these audiences with a media literacy website and content produced by IREX.

In late 2020, Moonshot continued these digital campaigns with updated content, including a disinformation inoculation game. This final report summarizes the results of those updated campaigns and a behavior change experiment, both of which ran from April 2021 to October 2021, as well as recommendations for future programming.

Both the website and game proved effective at taking user attention away from disinformation content towards positive media literacy content. This report provides a blueprint for future programming and priorities to better capture the impact of the media literacy content.