The Moonshot Model
From threat monitoring to counter-messaging campaigns, we use data-proven techniques to ensure that we, together with our clients, can respond to online harms effectively all over the world.
Insights
Products & Services
We provide our clients with an early intelligence advantage
Insight Reporting
Moonshot carries out daily, weekly and monthly reporting to clients, to monitor trends and inform threat assessments. This analysis can be used to answer critical ongoing research questions including identifying and investigating emerging threats, harmful influencers or pervasive narratives.
Investigative Research
Moonshot conducts custom investigative research projects to inform strategic responses. Research objectives are tailored to meet the requirements of the client and recommendations are formulated to inform a range of responses including online disruption, digital communication campaigns, policy creation and interventions initiatives.
Incident Response
Moonshot produces real-time threat monitoring and incident response reporting for both corporate and government clients. We have developed referral pathways to enable clients to manage immediate threats and provide safeguarding. We also carry out incident response reporting in the aftermath of critical incidents to inform decision making, communications and resource allocation.
Interventions
Products & Services
We offer the most effective and advanced online interventions
Disruption
Moonshot specializes in disrupting online harms like hate speech, harassment and abuse to protect targeted communities. We also support our partners in monitoring and escalating illegal content removal, algorithm improvement and safety-by-design.
Counter-Messaging
Moonshot executes evidence-based counter messaging campaigns to safeguard internet users engaging with online harms. We connect individuals attracted to harmful content with compelling and credible alternative messages across mainstream and difficult-to-access platforms.
Service & Support Connection
We connect perpetrators with services that can facilitate change. This includes services to help them exit violent groups, crisis counseling and rehabilitation. We work with established local support services, both online and offline. Moonshot has delivered this model around the world, including in complex environments.
Consultancy
Products & Services
We help our partners grow and measure impact
Training
Our custom training, skills development and digital capacity building offer is interactive at its heart, and delivered through live physical and online sessions or through remote self-learning and mentoring. Curriculums include strategic communications, content creation, understanding online harms, ‘Do No Harm’ and more.
Monitoring & Evaluation
A trusted independent monitoring and evaluation partner, Moonshot applies its expertise in tackling online harms to undertake custom process and impact evaluations in the digital space, using mixed quantitative and qualitative methods.
Moonshot’s expertise
and technical capabilities
are powerful
We work in over 30 languages and counting
Our tech enables us to cover a large range of platforms
