Since 2019, Moonshot has worked in partnership with the University of Notre Dame (UND), IREX and GeoPoll to advance media literacy among new digital arrivals for the USAID Mission in Indonesia.
In the first two years of the project, Moonshot monitored the disinformation environment in Indonesia, developed a database of key disinformation narratives and analysed the audiences consuming disinformation. Moonshot then designed and deployed digital campaigns to reach these audiences with a media literacy website (Literata.id) and content produced by IREX. The website was designed to guide users in how to deal with mis/disinformation on the internet and improve their media literacy skills.
In late 2020, Moonshot continued these digital campaigns with updated content, including a disinformation inoculation game (‘Gali Fakta’) for an Indonesian audience. The game is designed to inoculate people who are vulnerable to disinformation and equip them with the media literacy skills necessary to identify it in the real world.
The programme was extended for four years to enable further adaptation and testing to advance media literacy in Indonesia. In 2021, Moonshot developed and optimised a new version of the game (‘Gali Fakta II’). In this third phase of the project, Moonshot worked to broaden the reach of its digital campaigns to promote both the media literacy website and the game to a wider audience.
Finally, building on insights from the first two phases of the project, Moonshot carried out testing and analysis to determine and evaluate the role that gamification can play in building media literacy in relation to disinformation.
This report presents the findings of the third phase of the project, with a specific focus on the game, and considers recommendations for further research and programming.
